- Orchestrating digital content strategies across all online platforms (Facebook, YouTube, Tiktok, Instagram, LinkedIn…)
- Managing a content marketing budget.
- Planning and execution monthly and yearly content plan.
- Measuring the results of marketing activity to inform future marketing campaigns.
- Managing a team of content marketers, designers, and data analysts.
- Researching and implementing content recommendations for organic SEO success.
- Writing supported documentations: market research, e-book, user guide… following business needs.
- Liaise with internal departments and external stakeholders (agencies, vendors, partners, KOLs, KOCs…) to establish requirements for marketing campaigns and manage programs.
- Lead generation through both advertising activities (Facebook Ads, Google Ads, TikTok Ads…) and content creation.
- Continuously research for new opportunities, monitor the market trends, and propose the ideas to grow the digital / online business for the company.
* Event marketing:
- Planning and execution online and offline events such as product launching, customer loyalty, seminar, webinar, workshop…
- Working with agencies/vendors to check all decoration design, POSM, customer gifts, PGs, ect, to maximize campaign effectiveness.