Marketing Assistant Manager plans and executes marketing strategies for a new shopping center from pre-launch to post-opening, while also supporting existing properties.
* Responsibilities:
- Develop and execute comprehensive marketing plans for the new shopping center project, covering pre-launch to post-opening phases.
- Additionally, during the pre-opening of new project, being responsible for planning, executing, and evaluating marketing strategies for our existing commercial properties.
- Coordinate with external vendors/agencies for advertising, events, digital marketing, and PR activities.
- Implement and monitor marketing campaigns to ensure alignment with each project objectives and timelines.
- Plan, coordinate, and propose ideas for event spaces, pods, and kiosks within the mall; assist in managing casual leasing activities after project launch.
- Provide training, coaching, and guidance to the marketing team to strengthen their skills and ensure effective execution.
- Develop marketing budgets and track expenditures, ensuring proposals are aligned with financial objectives for management approval.
- Build and maintain working relationships with tenants, partners, and vendors to support marketing and casual leasing initiatives, under the Head’s overall direction.
1. Competencies:
- Experience in end-to-end marketing for real estate, commercial, or shopping mall projects.
- Strong expertise in marketing with solid skills in SNS (social media) marketing.
- Knowledge in digital marketing, event management, and retail branding.
- Experience in project-based marketing: planning, coordinating, and managing vendors.
- Ability to multitask, prioritize, and manage multiple projects under tight deadlines.
2. Qualify and requirements:
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Minimum of 3-5 years’ experience in marketing management in retail, shopping center, or real estate industries.
- Project management, communication, strategic thinking, creativity, problem-solving, leadership
- Fluently in English
3. Personality:
- Detail-oriented, result-driven, customer-focused.
- Energetic, open-minded, able to work under pressure.
- High responsibility and ownership.
- Passionate about real estate, retail, and lifestyle industries.
* Benefits:
- Bonus: Approximately 1.5 months salary.
- Salary increase: Once a year.
- Benefits: In accordance with the law.
- Advanced Healthcare Insurance.
- Allowance in special occasions as Company policy.
- Annual salary increment, 13th salary and bonus.
- Company trip, annual health check-up.
- Annual day leave, sick leave, holidays.
