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Assistant Marketing Manager

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Ngày đăng: 20/05/2025
Công việc hết hạn nộp hồ sơ
Code Job Job code: JHC0035832

Tóm tắt công việc

Place
Địa điểm
  • Hồ Chí Minh
Level
Cấp độ
Trưởng phòng
Briefcase
Ngành nghề
Marketing, Kinh doanh, Bán hàng & Dịch vụ - Quảng cáo, Truyền thông & Sự kiện

Mô tả công việc

The Assistant Marketing Manager develops and implements local marketing strategies to grow the business and boost brand image. This role includes managing budgets, analyzing market trends and handling PR, digital, and social media activities.

* Responsibility:

- Build local marketing and branding strategies and execute them to achieve sustainable business growth.
- Ensure the corporate design language and Company brand are protected and consistently applied in all marketing executions.
- Prepare and adhere to budget management for efficient results. 
- Keep track of the budget related to marketing and help the team stay within the established annual budgets.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Gather and analyze customer insight.
- Nurture and enrich all external perceptions of the brand (Awareness, Consideration, Preference).
- Work closely with appointed PR agency to develop PR plans for key campaigns, press releases, influencer and media seeding, brand partnerships and PR reports etc.
- Oversee the recruitment and management of Ambassadors and Athletes.
- Deepen relationships with all ambassadors, athletes, media and KOLs to ensure the most effective messaging and positioning of the organization.
- Plan and execute media event e.g. store opening event and grassroots activations e.g. product trial.
- Oversee the digital function of the business.
- Localize social media strategy, manage social media calendars and content creation to drive engagement rate.
- Manage the loyalty program and direct marketing.
- Oversee management of brand.com to ensure products and marketing pages are refreshed on a timely basis.
- Lead all areas of content generation and production across all media platforms.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Yêu cầu công việc

- Bachelor’s or higher degree in Marketing, Communications, Journalism, Advertising or related field or equivalent work experience.
- 7+ years of retail marketing experience (direct experience in sports retail business is a plus)
- Extensive experience in Marketing, Branding or Trade Marketing with great commercial mindset and analytical skills.
- Ability to interpret data and drive value-added market/ consumer insights, budget management and obtain a good understanding of return on investment.
- Mindset of considering challenging situations as growth opportunities .
- Passion for sports and/or fashion.
- Experience in multinational companies and international business environment.
- Full proficiency in English and Vietnamese are compulsory.
- Ability to work on extended hours and business travel when necessary.



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