The Assistant Marketing Manager develops and implements local marketing strategies to grow the business and boost brand image. This role includes managing budgets, analyzing market trends and handling PR, digital, and social media activities.
* Responsibility:
- Build local marketing and branding strategies and execute them to achieve sustainable business growth.
- Ensure the corporate design language and Company brand are protected and consistently applied in all marketing executions.
- Prepare and adhere to budget management for efficient results.
- Keep track of the budget related to marketing and help the team stay within the established annual budgets.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Gather and analyze customer insight.
- Nurture and enrich all external perceptions of the brand (Awareness, Consideration, Preference).
- Work closely with appointed PR agency to develop PR plans for key campaigns, press releases, influencer and media seeding, brand partnerships and PR reports etc.
- Oversee the recruitment and management of Ambassadors and Athletes.
- Deepen relationships with all ambassadors, athletes, media and KOLs to ensure the most effective messaging and positioning of the organization.
- Plan and execute media event e.g. store opening event and grassroots activations e.g. product trial.
- Oversee the digital function of the business.
- Localize social media strategy, manage social media calendars and content creation to drive engagement rate.
- Manage the loyalty program and direct marketing.
- Oversee management of brand.com to ensure products and marketing pages are refreshed on a timely basis.
- Lead all areas of content generation and production across all media platforms.
- Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
