Senior Integrated Marketing Executive/Integrated Marketing Assistant Manager

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Senior Integrated Marketing Executive / Assistant Manager manages multi-channel marketing campaigns, tracks budgets, and analyzes performance. The role also oversees creative production and collaborates with internal teams to support strategic marketing goals.

* Responsibilities:

1. Campaign Monitoring & Performance Analysis
- Supervise all marketing campaigns implemented by partners (digital, branding, PR, events, etc.).
- Review campaign KPIs: impressions, CTR, CPC, CPL, engagement, lead quality, and conversion performance.
- Analyze campaign effectiveness across different channels and vendors; identify opportunities to optimize ROI.
- Consolidate reports and provide data-driven insights to the Team Leader for strategic decision-making.
- Ensure campaigns are aligned with brand strategy, project timeline, and messaging.
2. Budget Tracking & Cost Monitoring
- Track and record campaign budgets, spending per vendor/category and activity.
- Identify budget discrepancies, and overspending risks, and recommend cost-saving measures.
- Maintain organized budget tracking reports for monthly and quarterly review.
- Support the Team Leader in preparing cost-performance summaries for leadership.
3. Creative Production Supervision
- Coordinate with partners to ensure timely production of:
- Project brochures, sales kits, POSM, and event materials.
- Project introduction videos, animation clips, and teaser campaigns.
- Visuals: 3D renderings, lifestyle shoots, branding visuals.
- Any OOH and advertisements. 
- Review creative outputs to ensure consistency with brand guidelines and high-quality execution.
- Track content production timelines and facilitate feedback/approval processes across departments.
- Ensure all materials are version-controlled, archived, and accessible for use across sales and PR teams.
4. Cross-functional Collaboration
- Collaborate with internal teams (Sales, Design) to gather up-to-date project content.
- Align messaging across different campaign assets and ensure the brand tone is consistent.
- Assist the Team Leader in preparing strategic presentations and proposals for campaign optimization.

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Age > 26 years old 
- Minimum 3 years of experience in marketing campaign execution, performance analytics, or creative project management.
- Experience working with external agencies, preferably in real estate, creative production, or advertising.
- Skills & Competencies 
• Solid understanding of digital marketing KPIs and reporting tools.
• Familiarity with budgeting and quotation analysis. 
• Strong attention to detail with an aesthetic eye for branding and creative output.
• Excellent project management, time management, and cross-functional coordination skills.
• Proficient in Excel, PowerPoint, and tools like Google Analytics, Meta Ads Manager.
• Strong communication skills – both verbal and written in English and Vietnamese.
• Will be based in Hanoi Office, but business trips to Hai Phong (3-4 times per month).
- Personal Attributes 
• Proactive and self-motivated with strong ownership of assigned tasks.
• Able to multitask and manage deadlines under pressure.
• Analytical mindset with the ability to turn data into insights.
• Team player with a positive attitude and continuous improvement mindset.