The Marketing Staff is responsible for developing and executing digital marketing strategies to enhance brand awareness and generate leads for company's web services and products. This role utilizes a variety of channels, including Google, Meta (Facebook/Instagram), and TikTok, to maximize audience engagement and conversion rates.
Responsibilities:
- Formulate and implement digital marketing strategies aimed at increasing recognition and lead acquisition for company's offerings.
- Leverage multiple channels such as Google, Meta, and TikTok to optimize traffic and conversions.
- Regularly analyze website and campaign performance using Google Analytics and other marketing tools, providing data-driven improvement proposals.
- Prepare reports based on analysis to support decision-making within the company.
- Manage online advertising campaigns on platforms like Google Ads and Facebook Ads, focusing on maximizing ROI through effective ad operations and budget management.
- Continuously optimize advertising effectiveness through A/B testing and retargeting strategies.
- Collaborate closely with sales and product teams to align marketing activities with business objectives and manage cross-functional projects.
