The Sales & Marketing Assistant Manager supports the Team Leader in running marketing campaigns, tracking budgets, and managing creative materials. This role also works closely with internal teams and partners to ensure all activities align with brand and business goals.
* Responsibilities:
1. Campaign Monitoring & Performance Analysis
- Supervise all marketing campaigns implemented by partners (digital, branding, PR, events, etc.).
- Review campaign KPIs: impressions, CTR, CPC, CPL, engagement, lead quality, and conversion performance.
- Analyze campaign effectiveness across different channels and vendors; identify opportunities to optimize ROI.
- Consolidate reports and provide data-driven insights to the Team Leader for strategic decision-making.
- Ensure campaigns are aligned with brand strategy, project timeline, and messaging.
2. Budget Tracking & Cost Monitoring
- Track and record campaign budgets, spending per vendor/category and activity.
- Identify budget discrepancies, and overspending risks, and recommend cost-saving measures.
- Maintain organized budget tracking reports for monthly and quarterly review.
- Support the Team Leader in preparing cost-performance summaries for leadership.
3. Creative Production Supervision
• Coordinate with partners to ensure timely production of:
- Project brochures, sales kits, POSM, and event materials.
- Project introduction videos, animation clips, and teaser campaigns.
- Visuals: 3D renderings, lifestyle shoots, branding visuals.
- Any OOH and advertisements.
• Review creative outputs to ensure consistency with brand guidelines and high-quality execution.
• Track content production timelines and facilitate feedback/approval processes across departments.
• Ensure all materials are version-controlled, archived, and accessible for use across sales and PR teams.
4. Cross-functional Collaboration
- Collaborate with internal teams (Sales, Design) to gather up-to-date project content.
- Align messaging across different campaign assets and ensure the brand tone is consistent.
- Assist the Team Leader in preparing strategic presentations and proposals for campaign optimization.