The Product Manager develops and carries out product strategies to stay competitive and meet customer needs. Key duties include studying market trends, customer insights, and competitors to position the product well.
Responsibilities:
- Strategy: responsible for building and implementing the overall product strategy. Include:
- Catching-up market trends
- Analysing customers insights, competitors
- Positioning the product
- Developing annual strategies
- Manage the marketing activities and budget effectively.
- Deep consideration for conducting tactics to contribute value insights and recommendations for mid-term strategies.
- Visit opinion customers; build and maintain good relationship with customers to run marketing activities effectively.
- Organizing conferences, scientific seminars, and other seminars for introducing products to customer (preparing slides and giving presentation) ensuring appropriate procedure.
- Provide product knowledge, consultation, and training for the sales team.
- Support sale team in promotional activities (GP, D2D)
- Support for sales team to implement the Brand strategies
- Cross-function collaboration with all departments
- Build-up partner relationships with HCPs and KEEs to get their advocacy for company product
