We are seeking a Food Product Planning/Development to join our team at a leading confectionery maker specializing in biscuits. The ideal candidate will be responsible for driving the innovation and development of new and existing products, ensuring they meet market demands and align with our brand values.
Responsibilities:
- Conduct thorough analysis of market trends, customer preferences, product performance, and competitor activities.
- Evaluate sales data and consumer feedback to identify opportunities for product innovation and improvement.
- Develop concepts and strategic plans for new or renewed products.
- Work closely with external design agencies to create compelling and functional packaging designs.
- Product specification design (including cost structure, back label, packaging format, etc.)